{"id":266,"date":"2019-11-04T11:40:01","date_gmt":"2019-11-04T17:40:01","guid":{"rendered":"http:\/\/www.laboladepapel.com\/LB\/?page_id=266"},"modified":"2019-12-04T09:29:26","modified_gmt":"2019-12-04T15:29:26","slug":"el-concepto-y-el-metodo","status":"publish","type":"page","link":"https:\/\/www.laboladepapel.com\/LB\/el-concepto-y-el-metodo\/","title":{"rendered":"El Concepto y el M\u00e9todo"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"266\" class=\"elementor elementor-266\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-872d3a3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"872d3a3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9ccd439\" data-id=\"9ccd439\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-78e2b0c elementor-widget elementor-widget-heading\" data-id=\"78e2b0c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">EL CONCEPTO:<br> Construcci\u00f3n de identidad a trav\u00e9s de narrativas propias<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dcc040a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dcc040a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b83ef8f\" data-id=\"b83ef8f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-af386f2 elementor-widget elementor-widget-image\" data-id=\"af386f2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/i0.wp.com\/www.laboladepapel.com\/LB\/wp-content\/uploads\/2019\/10\/1-El-concepto-700x400.jpg?fit=300%2C170&#038;ssl=1\" title=\"1 El concepto 700&#215;400\" alt=\"1 El concepto 700x400\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b6435ba elementor-widget elementor-widget-text-editor\" data-id=\"b6435ba\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"margin-bottom: .0001pt; line-height: normal;\"><strong><span style=\"color: #993366;\">Nuestro trabajo se fundamenta en identificar los objetivos de comunicaci\u00f3n de las organizaciones, para crear una identidad propia a partir de narrativas originales, que las identifique en la compleja red de informaci\u00f3n que existe en su entorno.<\/span><\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2c7b8d6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2c7b8d6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-86769e8\" data-id=\"86769e8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2a08fb0 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"2a08fb0\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13be812 elementor-widget elementor-widget-spacer\" data-id=\"13be812\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-429e881 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"429e881\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-be9b96f\" data-id=\"be9b96f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-47b3937 elementor-widget elementor-widget-heading\" data-id=\"47b3937\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">EL M\u00c9TODO:<br> \nSocializaci\u00f3n de la informaci\u00f3n basada en agendas p\u00fablicas.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-317f816 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"317f816\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-67dd6b2\" data-id=\"67dd6b2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-04c1083 elementor-widget elementor-widget-image\" data-id=\"04c1083\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/i0.wp.com\/www.laboladepapel.com\/LB\/wp-content\/uploads\/2019\/12\/2-El-M%C3%A9todo-Opci%C3%B3n-Final-700x400.jpg?fit=300%2C170&#038;ssl=1\" title=\"2-El M\u00e9todo Opci\u00f3n-Final-700&#215;400\" alt=\"2-El M\u00e9todo Opci\u00f3n-Final-700x400\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea632d7 elementor-widget elementor-widget-text-editor\" data-id=\"ea632d7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\"><strong>Vinculamos las narrativas de las organizaciones y su relaci\u00f3n con temas sensibles para el mercado, la comunidad o el pa\u00eds para obtener el valor informativo que demandan los medios y los intereses particulares de las comunidades vinculadas.<\/strong><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-851f0eb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"851f0eb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-273f378\" data-id=\"273f378\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-85c8224 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"85c8224\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fad0317 elementor-widget elementor-widget-spacer\" data-id=\"fad0317\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9b48ac4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9b48ac4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-622c075\" data-id=\"622c075\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-59bd2b4 elementor-widget elementor-widget-heading\" data-id=\"59bd2b4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">EL ACOMPA\u00d1AMIENTO:<Br>\nAcciones proactivas, oportunas y certeras <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d948141 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d948141\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-41d7f9e\" data-id=\"41d7f9e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-168601e elementor-widget elementor-widget-image\" data-id=\"168601e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/i0.wp.com\/www.laboladepapel.com\/LB\/wp-content\/uploads\/2019\/11\/Acompa%C3%B1amiento-final-700x400.jpg?fit=300%2C170&#038;ssl=1\" title=\"Acompa\u00f1amiento final-700&#215;400\" alt=\"Acompa\u00f1amiento\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ef6c30e elementor-widget elementor-widget-text-editor\" data-id=\"ef6c30e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #339966;\"><strong>Toda participaci\u00f3n o iniciativa p\u00fablica tiene el potencial de alcanzar resonancia medi\u00e1tica, social o de negocios. En este contexto un comunicado de prensa, una carta, un discurso, una ponencia, una entrevista, la vestimenta, est\u00e1n cargadas de significados.<\/strong><\/span><\/p><p><span style=\"color: #339966;\"><strong>Por eso buscamos retroalimentar y acompa\u00f1ar a nuestros clientes asesor\u00e1ndoles en su interacci\u00f3n p\u00fablica, y orientando su comunicaci\u00f3n con medios, provey\u00e9ndolos con la informaci\u00f3n de h\u00e1bitos, hechos sesibles, costumbres y protocolos de sus audiencias.<\/strong><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-510facc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"510facc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bfdcecc\" data-id=\"bfdcecc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b4d4b16 elementor-widget elementor-widget-spacer\" data-id=\"b4d4b16\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23f3a79 elementor-widget elementor-widget-spacer\" data-id=\"23f3a79\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>EL CONCEPTO: Construcci\u00f3n de identidad a trav\u00e9s de narrativas propias Nuestro trabajo se fundamenta en identificar los objetivos de comunicaci\u00f3n de las [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-templates\/page_fullwidth.php","meta":{"jetpack_post_was_ever_published":false,"footnotes":""},"class_list":["post-266","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - 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